16
Max Class Size
4
Disciplines
7
Days a Week
1 Week
Free Trial
The Challenges
What We Inherited
- A women-only fitness studio needed a digital presence as bold and empowering as its “Strength Redefined” positioning
- No clear way to present its four core disciplines — Yoga, HIIT, Pilates and Strength — as distinct, bookable experiences
- No conversion path for a compelling “first week free” trial offer that lowered the barrier to commitment
- Coach profiles lacked a credible, personality-driven presentation that built trust before the first session
- Generic gym templates that failed to convey the sanctuary, intimacy and community ethos of the studio
Our Solutions
What We Delivered
- A cinematic, empowering website built around the promise “A sanctuary for women who choose to be extraordinary”
- A structured disciplines section presenting Yoga, HIIT, Pilates and Strength — each with its own visual identity and booking link
- A prominent “Your first week free” offer with a clear, low-pressure claim path
- A curated “Meet the coaches” section presenting certified instructors with their specialism and coaching philosophy
- A “Built different” value section articulating six differentiators — from women-only sanctuary to a community of queens
- A testimonial-driven “Proof of Power” section and a studio gallery showcasing the physical space
The Disciplines
Find the Perfect Workout
Four core disciplines, each with its own visual identity and a direct booking path.
Yoga
Flow through strength and stillness
Why AURA
Built Different
A sanctuary-first ethos combining mindfulness, nutrition guidance and recovery into every membership.
Women-Only Sanctuary
A space designed exclusively for women — where strength is celebrated without compromise.
Expert-Led Classes
Every instructor holds multiple certifications and years of real-world coaching experience.
Intimate Class Sizes
Maximum 16 per class ensures personalised attention and real connection with your coach.
Flexible Scheduling
Early morning to late evening classes, 7 days a week. Your journey fits your life.
Demonstration concept
What this project demonstrates
A Social Fundi demonstration build created to show brand-led fitness UX and free-trial conversion architecture. It is not presented as a client performance claim.
Brand positioning translated into a distinctive fitness website experience
Class and discipline architecture designed for quick self-selection
Free-trial journey used to demonstrate low-friction conversion design
Coach and studio proof sections structured to build confidence before enquiry