Concept Scenario
A Bespoke Luxury Nail Studio
The demonstration imagines Aurelia as a premium nail artistry studio built around a strong editorial point of view, clear service tiers and a high-touch booking experience.
The concept explores how signature manicures, bespoke artwork and bridal services could be structured digitally so the visual identity and booking journey feel consistent from inspiration through enquiry.
“Every nail is a canvas. Every design, a statement of refined elegance.”Concept brand voice used for the demonstration build
The Challenges
What We Inherited
- A bespoke luxury nail studio needed a digital presence that matched the artistry and refinement of the in-person experience
- No curated showcase for the studio’s portfolio of editorial, bridal and avant-garde designs
- No structured way to present tiered services, pricing and booking policy to discerning clients
- Limited path from inspiration to a secured, deposit-backed booking
- Generic beauty templates that failed to convey the founder’s signature craft and personal brand
Our Solutions
What We Delivered
- A cinematic, editorial-grade website built around the philosophy “Every nail is a canvas”
- A curated gallery of signature works — Pearl Essence, Midnight Garden, Chrome Dreams — filtered by Editorial, Bridal, Avant-Garde, Classic and Seasonal collections
- A structured services menu with clear durations and pricing, from the Signature Manicure to the full Bridal Collection
- A dedicated booking journey with deposit policy, cancellation terms and arrival guidance clearly stated
- A refined, mobile-first experience that treats each session as a curated, indulgent moment rather than a transaction
Curated Services
A Tiered Service Menu
Signature Manicure
60 min
R1,500
Luxury Gel Extension
90 min
R2,700
Bespoke Nail Art
120 min
R3,600+
Bridal Collection
180 min
R6,300
Chrome & Specialty
75 min
R2,160
Maintenance & Refill
60 min
R1,350
Selected Works
A Gallery of Signature Designs
Each design tells a story of elegance, creativity and meticulous craftsmanship \u2014 curated across editorial, bridal and avant-garde collections.
Editorial
Pearl Essence
Bridal
Midnight Garden
Avant-Garde
Chrome Dreams
Classic
Blush Hour
Demonstration concept
What this project demonstrates
A Social Fundi demonstration build created to show brand-led service architecture and booking UX. It is not presented as a client performance claim.
Visual brand direction translated into a premium digital interface
Tiered service information designed for fast comparison
Gallery-led storytelling linked to a clear booking journey
Mobile-first presentation for a visually driven service business